Music Video Final Submission

 

 On Youtube settings in bottom left corner, click 1080HD quality.

Backup Link

Website Final Submission

Website Link

My working pages are the 'Home' page and the 'About' page.

My website was designed and created on an Apple Mac computer, meaning the proportions when viewed on a regular PC may differ. To ensure the correct features appear as designed, I have also included screenshots of what the website should optimally look like.

Home Page:

As you first open the website, there is a pop-up advertising the band's latest merchandise.

As you enter the home page, featured at the top is a recurring animation directing the audience to the band's new single 'TALK' and the accompanying music video. The header includes a spinning logo.

Advertising the band's music video, the second section includes the video itself which can also be watched on YouTube, and decorative icons that reference the video, and directly link to it if clicked.

The third section is a 'Meet The Band' feature, introducing the trio's pictures and anchoring text. If their primary images are clicked, there are pop-ups that display a brief gallery of photos for each band member and their fictional Instagram handles. To the sides of these introductions, I have included icons of each members' instruments which, if clicked, link to their retailers. In the top left corner, there is a photography icon which also, if clicked, features a pop up directing audiences to discover more footage of the band via their social media.

The fourth section is an interactive slideshow, directing audiences back to the band's feature music video and engage further with the product. 

The fifth section displays the band's merchandise, with an animated shopping trolley icon.

The last sections of the home page are the band's tour dates and instructions for fans to subscribe to the band's newsletter.

About Page:

The first section of my 'About' page includes a paragraph of text introducing the band and social media application icons that link directly to their retrospective sites if clicked.

The second section includes some of the band's favourite music and a curated playlist which can be viewed if the image is clicked.

The third section is a charity collaboration which aims to raise money and awareness, encouraging fans to purchase a keychain where the profits are donated.

The fourth section displays social media posts 'made by fans' and encourages the audience to share their own images tagging the band to have a chance of being featured on the website.

The fifth section features my website's audio-visual, a Tik-Tok style interview with the band members. If the thumbnails for the bands 'other' videos are clicked, it takes the audience straight to the TikTok site.

Statement of Intent

Statement of Intent  

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words) 

Product 1- 

For my music video, I intend to construct an entertaining narrative that resonates with a young adult audience alongside an upbeat performance which founds a strong brand identity for my band, as typically produced by many artists signed to Universal. I wish to follow the storyline of a queer, young female protagonist (the band’s lead singer) meeting another girl at the beginning of the video and subsequently imagining a relationship with her through the lens of several popular romance films such as ‘500 Days of Summer’ and ‘The Fault In Our Stars’. However, to create an interesting narrative which engages an audience that ‘likes to be entertained’ my protagonists' idealistic visions of love are thwarted by a subversive resolution to the storyline. Also, by using an array of shot types and dynamic camera work, I hope to fulfill expectations of entertainment with a fun and fast paced video. 

By paying homage to these popular romance films and parodying recognisable scenes, my music video will be a post-modern product that offers gratification to a middle market audience who will understand these references that are currently trending in a contemporary zeitgeist. As well as a narrative that revolves around teenage romance, a theme piquing the interest of a 16–25-year-old audience, I also intend to represent young women of different ethnicities in the rock scene, a genre typically dominated by men. This followed by a queer narrative hopefully naturalises representations usually omitted from mainstream media; a method of transcoding discussed in Stuart Hall’s representation theory.  

Product 2- 

Through my website, I wish to provide synergy with my first product and emphasise the brand identity of my fictional band through a cohesive house style and interactive elements. I hope to utilise media language techniques and feature various original images that establish visual codes consistent to the video product such as mise-en-scene, lighting, setting and costume. I also intend to employ typical website conventions such as digital pop-ups and hidden easter eggs to promote my artist commercially through merchandise sales and issue ‘star personas’ (as theorised by Richard Dyer).  

Universal typically uses cross-media convergence to extensively promote artists, and I wish to emulate this by advocating for the band's presence on social media platforms such as TikTok and Instagram. I plan to include an audio visual that takes the format of a TikTok-style interview which helps further the star representation of the musicians and appeal to a young audience with large presences on this platform. 

My website platform will also provide several opportunities for audience interaction as I intend to include a section that features ‘Fans of the Week’, showcasing social media posts from followers who use a certain hashtag that references the band.  

 

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words) 

To create a coherent sense of brand identity, I intend to include various connections between both of my products. These will not only include a clear house style with consistent colour schemes, logos and animations, but intertextual references and interactive links. Each product will directly reference one another and provide the digitally native 16–25-year-old target audience the opportunity for interaction, encouraging viewer participation in competitions and social media involvement associated with the video. I also plan to reflect the LGBT+ narrative within my video and promote a collaboration with a fictitious charity on my website called the ‘Youth Pride Trust’. Appealing to possible ‘fans’ of the band, I also wish to advertise merchandise via my website that alludes to the video and anchors the band’s branding, reflecting the industrial and commercial aims of a Universal artist.