Thursday, May 9, 2024

Audience Research: Focus Group




Name: Oliver Crawford

Age: 17

Gender: Male identifying

Ethnicity: White British

Interests: Football, music, fashion.

Psychographic group: Thinker

Oliver rarely watches music videos however enjoys visual media content when it is creative, eye catching and matches rhythmically with sound. Oliver's favourite music video is 'Wrecking Ball' by Miley Cyrus and he would most like to see a storyline about the lyrics in the song when watching a music video.


 

Name: Alejandra Hartley-Gil

Age: 16

Gender: Female identifying

Ethnicity: White Hispanic British

Interests: Painting, reading, music

Psychographic group: Experiencer

Alejandra rarely watched music videos but enjoys polysemic media content that have multiple meaningful layers. Alejandra's favourite music video is 'Happy' by Mitski and she is not a big fan of visual effects as she prefers simplicity when it comes to music videos.


Name: Zac Cooper

Age: 17

Gender: Male identifying

Ethnicity: White British

Interests: Music, gaming, geopolitics

Psychographic group: Thinker

Zac rarely watches music videos but really appreciates cinematography when consuming visual media content. Zac's favourite music video is 'No Tears Left to Cry' Ariana Grande and enjoys complimentary uses of colour and 'good aesthetics' within the music videos he watches.




Name: Zahra Marie Cofie

Age: 16

Gender: Female Identifying

Ethnicity: Black British

Interests: Theatre, Glee, Taylor Swift

Psychographic group: Believer

Zahra often watches music videos and tends to 'binge-watch' compilations of music videos of her favourite artists. Zahra enjoys the escapism within a music video and prefers romantic narrative and storylines following two people in love. Her favourite music video is the 'All Too Well (10 minute Short Film)' by Taylor Swift.

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